An open and honest letter to Apple - It is time to set your course right - NerdCracker

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As I sit down to write this to Apple inc, I know deep inside my heart that it will not reach them nor any of the major propotion of the public outside the blog's readers. But, still i want to open up and throw out every thing that has been accumulating in my mind after the death of the Great Steve Jobs. 

If I say Apple has not been up to the mark after the demise of Steve Jobs and the rise of Tim Cook you cannot consider it as a wrong statement. Apple was once a symbol of quality and innovation but now it is a mere tech company based in silicon valley making dollars upon dollars and not caring about through which situation it's customers are going through! 

Recently I bought an iPhone 7 plus. I had to give up on Samsung Galaxy S8 for this phone. But, what I get in return for my choice? A matte black iPhone 7 plus with its paint chipping off and numerous software crashes alongside serious battery drainage issues! Is this what you have come down to Apple? I do not think this is the same  Apple i knew when i was 11 years old. When I insisted my family members to buy an Apple product on the statement "It is the best!"
I wasn't affected by the paint chipping off issue until I searched it up on the internet and found out that a major sector of iPhone mate black owners are suffering through this issue and to make this scenario even more worse, Apple is not addressing the issue because it is customer's own mistake. YES, it was our own mistake to buy and Apple product! Will never repeat that mistake again. 

This case is not the first of its kind. Back in 2012/2013 when iPhone 5 was launched there were issues with it's screen that some white spots appeared on the screen. Moreover, the black iPhone 5 also had the same paint peeling off issue. Later, its production was called off for sometime till the issue was resolved. Moving on to 2014, when iPhone 6  was launched an issue was reported that it bends. Like WTH? Yes, it did bend when a person  put it in the pocket. This was specifically with iPhone 6 plus. But no one from Apple even bat a goddamn eye to it. Only some people were catered and that was just for the media attention. 


Apple is a company which degenerated from setting trends to cheating trends and copying designs. You copied android smart watch to make Apple Watch, a piece of crap and total waste of good $300-$1000 to be very honest. Talking about design, do you think just by changing the size of a camera a new design is made for a new highly anticipated phone, I am talking about iPhone 7 here.  Adding depth effect and other camera features make it very innovative and new? Removing the headphone jack to calling it as step towards future?  This is not the Apple I  knew when I was 11. 

I did not spend $810 for an iPhone 7plus phone like this. The only reason most of the people buying Apple now is because  it has become a status symbol after the launch of iPhone 4s, a phone which truly changed the definition of a phone. If you (Apple) does not change its course today then your failure is destined. The same failure which was faced by Blackberry. Because if you do not change this attitude that time is not far away when people will stop advocating for Apple making all these points their base of the complaint. Even my elder brother; an Apple developer and a die hard apple fan Taha Bhai also said, "Do not know about the hardware, but yes OS has not been up to the mark." Tim Cook if you are reading this just go to Apple forums and have a look at all those dejected and turned away people and their issues which are never heard. I heard once Steve Jobs threw an iPhone in an aquarium just because there were spaces inside the phone.

Lastly, do not get offended by what I have written. It is not about being a trillion dollar company but about maintaining that position and having an engaging environment with your customers. This is not criticism, but some corrections. And the corrections are only made by the loved ones not the critics. Start today! so you do not lose any other Apple supporter. 

Yours Truly, 
An unheard Apple-er  .

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